Salt of the earth: food-lovers invited to exclusive Meat & Eat event with celebrity chef, Brad Carter

Michelin-star Chef Brad Carter, star of BBC’s Saturday Kitchen, is set to host a masterclass for food-lovers at Webbs on Sunday 10 June.

The Meat & Eat event celebrates a unique partnership between Chef Carter and Will Kerton, owner of Droitwich Salt, who have worked together to produce a new range of flavoured artisan salts. The new salts – called Charcoal, Sea Truffle and Coastline – will be exclusivley available at Food at Webbs award-winning Food Hall.

Chef Carter will showcase how he uses the most humble of cooking ingredients and the secrets of expert seasoning. The masterclass will also include a live demonstration, revealing the exciting ways in which flavoured salts can be used to add new flavour profiles to food and helping to inspire your summer entertaining.

Will Kerton will also introduce guests to the history of the product, its purity and its production methods. Master Butcher, Nigel Buxton, from Webbs Food Hall will demonstrate the best ways to prepare and season meat for maximum flavour.

Guests will enjoy a variety of summer dishes prepared by Webbs Head Chef where he will use the salts to demonstrate the unique qualities of this artisan product.

The flavoured salts are developed by Chef Carter himself and used in his Michelin Star Restaurant, Carters of Moseley. Charcoal is inspired by ancient enchanted British forests; Sea Truffle is collected wild from British rock pools and beaches by fearless foragers; Coastline is inspired by the mighty ocean surf breaking on our British shores.

Chef Carter commented: “I was intrigued by the purity of Droitwich Salt and its provenance which is why I decided to start using it in my restaurant. Each of the flavoured salts has been carefully created to reflect this. I love to support local producers and Droitwich Salt is a real gem in the Midlands’ food crown.”

Will Kerton, artisan producer of Droitwich Salt said: “It’s great to have such a well-known chef champion our product and recognise its quality and the depth it can add to cooking. Many people are nervous about using salt in cooking but, as Brad shows, a little goes a long way and can totally transform a dish.”

Ed Webb, owner of Webbs, said: “The Midlands is home to so many fantastic local producers and we’re looking forward to showcasing one that sits on our doorstep. At Food at Webbs we want customers to make the most of our fantastic product range. By hosting regular foodie events, we hope to inspire cooking enthusiatists and show what can be achieved with great produce. We are honoured to welcome Chef Carter to Food at Webbs and share his passion for cooking with this salt. It is a real testament to its quality and we’re proud to stock it in our Food Hall.”

Tickets for the event are priced at £22.50. There will be two sessions lasting two hours each from 10.30am to 12.30pm and 2.00pm to 4.00pm. To book your space, please visit You can also buy flavoured Droitwich Salt exclusively online or in-store at Webbs.

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